Interest in solar energy in Moldova grows with electricity prices. But months often pass between first interest and a signed contract. A homeowner or business owner reads about station types, compares inverters and panels, asks the neighbours, tries to calculate savings and worries about making a mistake with a big investment. The company that helps them understand, rather than just sending a quote, wins the contract.
VADSTUDIO markets solar station installers and builds marketing on education, transparent calculations and real case studies.
The savings calculator
We put a simple calculator on the website: monthly consumption or bill amount, region, roof type — and an estimate of the required capacity, cost and payback period. The calculation is indicative, but it gives the customer a first answer and turns a visit into an enquiry with concrete data for the specialist.
Content that answers questions
- The difference between on-grid, off-grid and hybrid stations.
- How selling surplus power to the grid works and which documents are needed.
- What happens in winter, at night and on cloudy days.
- How long panels and inverters last and what warranties exist.
- When a battery makes sense and when it doesn’t.
Real case studies
- Project pages: the house or business, capacity, equipment, installation time.
- Real monthly output from the monitoring app, with the customer’s consent.
- Installation videos and customer reviews.
- Business examples: warehouses, farms, shops, hotels.
Promotion channels
Google Ads on high-intent searches (“home solar station price”, “solar panel installation”), SEO on the questions above, Meta Ads with savings videos for homeowners and LinkedIn for business clients. Because the decision takes time, remarketing and a newsletter keep in touch with people who have already run a calculation.
What we measure
Calculations on the website, site visit requests, the share of quotes that become contracts, average station capacity and the source of every contract. You see which channels bring real customers, not just the curious.
Season and timing
Demand for solar stations rises before the warm season and after every electricity price increase. We prepare pages, the calculator and campaigns in advance, and in winter we focus on educational content and business clients planning next year’s investments. The company doesn’t depend on just a few months a year and can keep installation crews evenly busy.
Why VADSTUDIO
We know the renewable energy and home equipment niche from the inside and understand what customers ask before such an investment. The agency’s founder personally leads the strategy, and the VADSTUDIO team handles the website, calculator, content and ads.
Send a request or message us on WhatsApp — we will show you for free what a savings calculator and promotion plan could look like for your company.
